Boom! Bitcoin is suddenly overtaken by a competitor in the crypto ranking

Decentralized blockchain platform Cardano is suddenly a cryptocurrency brand leader, according to a recent Top Brand Intimacy 2022 report. It scored 52.6 points and was quite unexpectedly ahead of Bitcoin and other cryptocurrency platforms such as Polkadot, Ethereum, and Tether.

“Cardano/ADA ranks 26th and has an industry ranking of 1st. Cardano/ADA’s quotient score is 52.6. Its strongest archetype is indulgence. Cardano/ADA has 21% of users in the sharing stage, 11% in bonding, and 9% in fusing. Of the consumers who write about Cardano/ADA, 41.1% are in some form of intimacy with the brand,” the article says.

By comparison, Bitcoin scored 51.9 points out of a possible 100 and ranked only 30th among brands (and second among the industry). And if almost every other adult has heard of Bitcoin, Cardano is hardly as widely known.

Why is Cardano ahead of Bitcoin?

The MBLM Brand Intimacy Study focuses on the biggest brands and considers consumers’ positive emotions and interests. The rankings are helped by artificial intelligence, which assesses how people react and interact with their favorite brands/companies. Researchers believe that the higher the emotional connection, the stronger the relationship with the brand.

It is worth mentioning that Disney, Tesla, Apple, SONY, and YouTube had the largest number of devoted fans. It was these brands that made it into the top 5.

In this overall brand ranking, Cardano ranked 26th, Bitcoin 30th, Polkadot 111th, Ethereum 120th, and Tether 131st. A total of 435 spots are available in the ranking.

Bitcoin has already experienced a boom in its popularity. Basically, it is bought to save, and traders and investors are only interested in the growth of the price of this crypto.

As for Cardano, the project is developing and is actively supported by supporters. This is not a project for the select few but for everyone. However, there are many speculators in the Cardano community as well.

Cardano aims to become a new financial operating system. The platform is undergoing many transformations and will change yearly (according to the roadmap). In the Bitcoin environment, any change is perceived without enthusiasm or almost negatively.

Digital gold, as their creator conceived Bitcoins, is no longer perceived as emotionally as before. But the blockchain platform Cardano is evolving, changing, and resonating with crypto enthusiasts.