“NFT without benefits will be sold only if it’s art”: Q&A with Philip M., co-founder and CFO of Sleepy Koala Club

About the project:

Buy an adorable picture of a koala and save a tree — that’s the description of the Sleepy Koala Club NFT project in basic terms. Founders of the project claim that they are “the only charitable organization not relying on donors to give back and make a real difference.” 10% of sales are donated to Team Trees.

Q: What do you think plays the most part in the project’s success — is it a well-thought-out marketing plan or pure luck?

A: A bit of luck does play a part in a success story, but a well-thought-out marketing plan is the heart and soul of every NFT project. That’s why most of our budget is going into marketing.

Q: Would you create your NFT if this whole market wasn’t as trendy?

A: Well, we started building at the end of a bull run and continued building in the bear market. So we can say yes because we are still creating when this market isn’t as hot. We saw NFTs as a new way to help the planet and people in need, and that’s where the idea for the Sleepy Koala Club came about and what’s driving us to continue.

Q: What are the worst and best things about the NFT and crypto market today?

A: There is way too much money being thrown at random projects because “crypto gurus” are being paid to say it’s a good investment. But in reality, a lot of NFT projects will fail in the coming years because they aren’t sustainable in the long run. In turn, copycat projects pop up left and right, flooding the NFT space with a lot of junk.

On the flip side, the best thing is the people and communities who believe in NFTs and crypto as a whole.

Q: How would you explain to a five-year-old what NFT is and its value?

A: Do you see your Batman figurine over there? Well, imagine if your Batman figurine can get you a 30-minute car ride in the Real Bat-Mobile with the real Batman! And after you’re done with the car ride and/or when you don’t want the figurine anymore, you can sell it or give it to your younger brother or sister so they can get a car ride with the real Batman 🙂

Now imagine that figurine was in my phone, but it gave you the same car ride with Batman! That is what an NFT is.

Q: Does NFT have a chance in the market without additional value/benefits for the holders? If not, then why aren’t these benefits sold separately from NFT?

A: The only way I see NFTs having a chance at being in the market without any benefits for holders is if it’s an art or photography piece for collecting purposes.

But I believe the benefits aren’t sold separately from the NFT itself because ownership is verifiable through the blockchain and creates a sense of community around the collection amongst holders.

Q: If you could meet Satoshi Nakamoto, what would you say to him?

A: Thank you for inventing this beautiful piece of open software. 

Q: What can you afford with the money you make on the project? What do you want to be able to afford?

Right now, not much 🙂 We are pre-mint. But I don’t really have any lavish expenses I want to afford after the projects. I would like to take a little week trip to rest after hard work.