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“An investment club for non-crypto natives”: What is Casama and why it is a perfect start for traders with no experience

Viktoriia Pushkina

Journalist

Oct 3, 2022 at 05:00

It is not easy to be a newcomer in crypto: there is so much information to find, understand, and apply. So many opportunities to make money and so many chances to lose it. If only there were a place where you could find like-minded people and more experienced ones to trade together!

Casama is such a place. Or at least its founder Gerwin Fricke has an ambitious goal to grow this product to be that place.

We talked to Gerwin about how the Casama story began, what the future holds, and what advice Gerwin has for aspiring traders.

Gerwin Fricke, founder of Casama
Gerwin Fricke, founder of Casama

“We were the first users of the SocialFi product”

It was a business focusing on a niche market, and building expertise in this industry was key to our success. But the second company we launched was more challenging as we shifted from our user-centric approach to a B2B platform. We decided to spin it off, and I realized that for my next venture, I would focus on the community and end users again.

Coupled with my interest in crypto, that is how Casama — a SocialFi platform for co-investing — was started. My co-founders and I shared a passion for Web3, and we would research and discuss cryptocurrencies, protocols, and tokens. After a while, we started writing down our recommendations for which tokens to buy and then wanted to invest together for fun. That’s how we approached Casama — we were the first users of the SocialFi product. And we made sure it was as easy as possible to buy, sell, and manage crypto together with our friends and family.

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“We started with trading, but we want to integrate the social aspect”

Casama is an application for group trading, including crypto group trading. It is built Web3-native but accessible to everyone. The approach is twofold:

  1. You can use Casama to pool the capital with others in mini-DAOs.
  2. Casama lets you interact with the protocols through a simple user interface.

Pooling, in general, is a widespread case. People put money in funds to invest more in private groups. But you can also settle expenses, play betting games or raise money for a specific cause. 

 

We started with trading, but we want to integrate the social aspect. So we focus on capital allocation in social groups where you don’t want to see the crypto address but the person behind it. It’s about finding the people by their names, putting a face to it, and then having fun in a group, just like in a WhatsApp group chat. The first case is trading so deciding what to do with assets, what kind of tokens to trade off, etc. in pools within your “group chat”.

Each pool is a separate smart contract with a treasury. There may be more experienced people in your group, who will make the suggestions, and others can just decide to go along. Or you can even delegate your votes. So you control your shares of the pool based on your initial investment.

In addition, we make it easy for beginners. Because, Syndicate, for example, is an investment club for crypto natives. And we are going to be an investment club for non-crypto natives.

“To be successful in crypto, you have to be lucky”

I can’t say I am an experienced trader. Still, it is something I am interested in. I trade once every couple of months if I think of something, if I want to try something out, or if I’m interested in a particular protocol.

What results do I have after my investment? Well, in some cases, I was fortunate to invest early. But my worst trade was selling Ethereum for Bitcoin because I wanted to increase my Bitcoin exposure, and I did it at probably the worst time.

Here are my trading tips:

  1. Resist the emotional influence. Before buying, it’s good to take a step back and think a little. And maybe beforehand, set up some rules: how much you invest, at what price points you want to get in or out. Then you can just follow [those] rules without emotions.
  2. Try DCA. It is the most common advice for a beginner trader, but it is helpful. DCA, or dollar cost average, means you take an amount you want to invest — say, 1000 USD — and divide it by a time period. For example, four. And then you invest 250 USD every month or every week. The goal is to get a good average price.
  3. Pick a few projects you are interested in and go deep. Track them down and focus on them. That will be more effective than monitoring 100+ projects at once.
  4. Set yourself up for luck. The easiest way to make money on cryptocurrency is to be early. And to do that, of course, you have to keep an eye on the market, but honestly, the people who bought Bitcoin first were lucky they found something they were interested in. And if you’re lucky too, be patient and don’t sell everything at once as soon as the price increases.

After all, life is a game, and the crypto industry is a game as well. You need to know the rules, and you need to know what game you are playing.

And if you don’t like the game, leave it.

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